A post from Co-Founder Angie Rice, whose creative genius developed the formula for Essential Cleaner™:
I really can’t believe that it’s here…the day our cleaner is introduced to the world!
This formula wasn’t easy. In fact, it was supposed to be, and that’s why we decided to sell it in the first place! This process began early last spring when I became “anti-chemical,” starting with home cleaning. In reading the news, gaining insights from Christine, and researching key active ingredients in common household cleaners, I became overwhelmingly aware that my nieces and nephews were being exposed to these daily. (These are really important kiddos in my life!) So, I immediately started talking with everyone I loved about the dangers hidden in the cleaners they were using; and of course they were horrified! I mean, who wouldn’t be? Everything from not-so-known triclosan to the common household cleaner, bleach, are dangerous and really, just not necessary!
The thing is, not many of us have the extra time to research, test and produce something natural and safe. Yet for some reason…I felt called to it. I had this nudge on my heart to go for it, and so I did. I started with a vinegar base, because the thing is, it’s awesome! (You should have a gallon handy at home, as it works great with Essential Cleaner™.) However, it turns out that it’s just a little too strong of a scent (you know what I mean!) and it gives the product a shorter shelf life. Next, I tried using a bee propolis tincture that ended up staining my kitchen sink! No one would be happy with that result… although the health benefits are pretty spectacular.
Through all of my testing (with Christine who is connoisseur of all things natural and organic), the essential oils remained the same: lemongrass, lavender and peppermint. I began to learn about the benefits and power of citric acid, borax and castile soap, and started mixing different ratios and praying for a miracle! Then it happened. After months of mixing and testing, I knew the key ingredient would be witch hazel. That was this formula’s tipping point, and the catalyst to propel the already amazing formula forward.
In the weeks to come I will be sharing more insights on our formula and I’ll also be encouraging you to put down those other chemicals under your sink.
Angie Rice, Co-Founder